The Future of Sports Betting In India

Isha Pokhriyal
May 13, 2020
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Sports Betting In India

Sports Betting In India

People in India are crazy about card games because it has been for hundreds of years in the country. The country also has a massive fan following for cricket and kabaddi. There is also a rise in the number of fans for football. They enjoy card games like poker, rummy. But when it comes to sports a majority of people would pour their money to bet on cricket. With the increase in usage in mobile phones in India and the availability of internet at cheaper costs have constituted where the gambling industry is heading right now. It is now clear that gambling on mobile apps is the future of sports betting in India.

With billions made in revenue each year online sports betting is now a major industry around the world. As a sector, it has seen massive growth over the last 10 years as more and more countries allow it within their borders. Some countries, like the UK, have allowed online sports betting for many years. That is not the case elsewhere though with the USA being a great example of a country where sports betting online has only recently been legalized.

When it comes to India, what could the future bring for online sports betting in the country?

The Possibility of Legalisation

Gambling on most things across India is technically illegal at present. This may sound confusing when you think that many Indians now bet online on sports and it is a buoyant sector within the country. A good illustration is how many Indians will use the guide to cricket at various online gambling sites, before putting some money down on their favorite to win. An important factor is that most online bets in India are placed via foreign betting sites which are not controlled by the country’s law.

A big change on the horizon is that gambling and online sports betting within Indian borders could soon be legalized. As a set of recommendations from an official commission indicated in 2018 the Indian government seems to be seriously looking at introducing legislation to make this happen. While it may not happen overnight, it does seem to mean that online sports betting and gambling, in general, will become legal within India.

The Growth of the Online Gambling Market in India

Online Gambling in India

The knock-on effect of this would be that more betting sites would appear for people to use, either on PCs or via modern smartphones. This would not only give players more choice on where to bet but also help to bring more money into the Indian sports betting market. The first people to take advantage of this could be the large global betting giants who could partner with local Indian online operators to establish a foothold in the country. They are likely to set up dedicated versions of their sites to operate legally within India.

Direct Marketing Within India

Online Gambling in India

Another possible future direction for online sports betting in the country lies in its marketing. Many think that the larger sports betting firms will put more resources into advertising their services to Indian players in the future. This could be via digital channels or even more traditional offline methods like billboards. Much of this will depend again on any changes to gambling laws and what the Indian government permit in this area.

The Overhauled Growth

Even with the current laws in place around gambling in India, placing sports bets online has taken off in recent years. As more people are attracted to it the future of sports betting in the country looks set to follow this upward trajectory. With sports betting online looking set to become a major part of how we spend our leisure time, its popularity in India looks certain to grow as the year’s pass.

People of India love to gamble, there is no doubt about that. Because people have been practicing gambling activities for hundreds of years. In modern times the government of India has banned gambling in India, but it hasn’t stopped the people who gamble online. This is because it doesn’t state that online gambling is an illegal activity. Due to this reason, many Indians rushed to online casino games or betting sites which are operated by companies overseas.

The Affiliation

Although offline gambling and casinos are banned to operate in India, online betting and casinos are permitted. There are a lot of reasons why people rush to gamble online, Indians basically love to gamble as it is fun and one can also get easy money. On the other hand, they get the chance to select their favourite team and extend their support to them.

India is the biggest market for gambling operators in the world. This is due to the fact that India is the second-most populous country in which the number of adults in India is three times that of the adults in the US. It is unclear when offline gambling will be legalized by the government of India but as of now, people can make use of the online platforms.

Indian gambling already constitutes a huge proportion in the gambling market of the world despite offline gambling activities being banned in India. This is due to the key players in Indian who make use of online apps developed by sports betting app development companies. We hope this will be the one that clears off your mind all the doubts that you were having on the future of sports betting in India.

Author Isha Pokhriyal

Isha Pokhriyal, a renowned content writer specializing in iGaming. With four years of experience, she has crafted articles featured in top newspapers and received multiple awards for her exceptional work.

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